Today we’re excited to unveil a brand-new logo and product identity for Transax. By the time you read this, you’ve probably already seen the new logo in use – particularly in your Transax web portal! The new logo will also appear on all peripheral Transax applications, our company website, and marketing materials. The old Transax logo didn’t accurately reflect what Transax had become. It’s no longer a separate entity. It’s transformed into Pineapple’s flagship product. Propelled by our acquisition of Transax Gateway in 2018 and driven by our rapid growth and evolution, the timing was finally right to move forward with a fresh new look and refreshed perspective.
THE NEW LOGO
Meet the new Transax. We dropped “Gateway” from the name because Transax is so much more than a payment gateway. After many weeks of development, debating, and designing, we landed our final logo! We feel the new design captures the essence of what Transax has evolved into – A Pineapple Payments Product – and the brand attributes that represent Pineapple Payments as a company – fresh, welcoming, customers at the core.
THE NEW DIRECTION
Why now? The rebranding of Transax is so much more meaningful than just a logo change. Refreshing Transax into a Pineapple Payments product is a milestone in our transformation from a payments services sales organization to a full stack payments technology company. Over the last few years, we’ve been adapting, evolving, and growing. Our customer base expanded to nearly 25,000 merchants and 300 agents. All the while, we invested in technology, nurturing Transax and the community that has been there since the very beginning. This care and attention have carried us through, but for us to grow with consistency and unity, it was important for us to refresh the Transax identity. This change will help us to be more effective. It’s time to embrace all the exciting possibilities in our future as we continue our mission to add value to the payments experience through simple, secure, and scalable solutions.
THE SAME SUPPORT
It’s still the same product – still built, sold, and supported in-house. We’re still the same people – still here for our customers. Nothing changes in that respect. This is just an important step in refining our identity while still staying true to our roots. As we start this process, we thank our customers for their continued encouragement and hope you’ll join us in associating this new logo with striving towards a better customer experience. For any questions, check out our FAQ.
How does this affect partners and merchants using Transax?
If you were a partner or merchant who saw the Pineapple Payments or old Transax logo when you logged in, your user-interface will now display the new Transax branding (new logo and skin). Everything else is the same. Feature and functionality did not change because of the logo update.
What other changes should I expect in the next 30-60-90 days?
You can expect to start seeing the new logo roll out over the coming weeks to Transax’s peripheral apps (mobile, QuickBooks, WooCommerce, etc.). Eventually, the login URL will change as well but you’ll be automatically routed when the time comes, so you have nothing to worry about.
Will the Pineapple Payments logo change as a result?
No. The Pineapple Payments brand will remain the same. We’ll continue to use the Pineapple Payments parent brand logo to represent the entire Pineapple Payments family, including products and services.
What does “A Pineapple Payments Product” mean?
Now that we’ve outlined our Parent-Brand to Product-Brand strategy, this tagline helps us create a sense of cohesion amongst our various products. We can more clearly signify the proprietary technology Pineapple Payments owns and operates.
What products are included in the Pineapple Payments brand family?
The Pineapple Payments product portfolio currently includes Transax, an all-in-one payments platform full of out-of-the-box features and robust APIs, and Athletetrax, a sports facility management software that includes a full-service point-of-sale system and a robust set of back office management tools.