1st Payment Acquisition to Complement Pineapple’s Plans to Expand Direct Sales and Scale its Reach to ISVs

PITTSBURGH – January 15, 2021 – Pineapple Payments, a rapidly growing payments technology company based out of Pittsburgh, announced today that it acquired 1st Payment Systems. Based in Roswell, Georgia, 1st Payment creates comprehensive payment programs for associations and Integrated Software Vendors (ISVs) in the Powersports and healthcare industries. Pineapple’s technology now becomes a focus of this strategic partnership, giving 1st Payment the ability to introduce new solutions and enabling both companies to deepen relationships with new and existing association partners. Terms were not disclosed.

Both Pineapple Payments and 1st Payment share a solution-focused approach to payments that mutually benefit association and ISV channel partners in its key market segments. The companies are working together to leverage Pineapple’s proprietary Transax platform, including its out-of-the-box features and suite of APIs, to offer more targeted solutions that increase revenue and create a better payments experience for all.

1st Payment is led by co-founders, Matt Tanzy, CEO, and Brandon Kaylor, President. Both Tanzy and Kaylor will play critical roles in managing the business on a go-forward basis within Pineapple Payments.

“Today marks a major milestone for 1st Payment,” said Kaylor. “We have specialized expertise in serving fragmented industries, but we’ve never had in-house technology. That’s what Pineapple brings to the table. Coupled with their dedicated marketing and support, that’s what’s going to help us deepen our industry partner relationships and expand our offering.”

The combination of Pineapple’s solutions and 1st Payment’s sales team will also be used to increase ISV partnerships and referral relationships.

“1st Payment can help us to better understand the needs of integrated and association partners in the often-overlooked markets like Powersports,” said Jon Halpern, President of Pineapple Payments. “The 1st Payment team has a tremendous amount of knowledge and experience, and we’re excited to work with them to add more value to these markets with our technology and solutions.”

“We’re looking forward to working with 1st Payment and to all the great new opportunities we’re going to be able to create together,” added Brian Shanahan, CEO of Pineapple Payments.

 

ABOUT PINEAPPLE PAYMENTS
Pineapple Payments is a Pittsburgh, Pennsylvania-based payments technology company that provides payment processing, proprietary technology, and omni-channel payment acceptance solutions for merchants of all shapes and sizes. Its core payment platform, Transax, and suite of value-added payments tools are distributed by resellers nationwide, including some of the largest payment processing companies and Independent Sales Organizations. Pineapple offers both API based and out-of-the-box solutions for everything from Hosted Payment Pages and Recurring Billing to online Invoice Management and integrations with QuickBooks and Salesforce. In 2017, Pineapple Payments received substantial investment for accelerated growth from Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, a global private equity firm. For more information, visit pineapplepayments.com.

ABOUT 1ST PAYMENT SYSTEMS
Founded in 2008, 1st Payment Systems is a leader in comprehensive payment processing solutions. A payments company that private labels payment processing and omni-channel payment solutions for ISV and SMB merchants, 1st Payment uses a direct sales channel focused on tight vertical markets and high-volume businesses, including Powersports, automotive, dental, and healthcare.