PITTSBURGH – October 23, 2019 — Pineapple Payments, a payments technology company that provides payment processing and proprietary payment solutions, announced today it has launched a newly designed company website, https://pineapplepayments.com/. The revamped site offers a refreshed look and intuitive navigation, tailoring to its two types of customers, Partners, the ISOs, ISVs, and agents that leverage Pineapple’s services, and Merchants, the individuals that use Pineapple’s platform and value-added tools.
A range of new content was also introduced, including a focus on strategic partnerships, payment products, company background, and dynamic video content. Accompanying that are new merchant pages dedicated to the specific industries Pineapple specializes in –accounting, B2B, healthcare, nonprofit, and mobile. The website redesign comes hot off the heels of the company’s rapid acquisition growth and seeks to unify the brand by providing a better understanding of everything they have to offer.
“In a seemingly highly commoditized industry, we’re working hard to differentiate ourselves. We started off in payment processing and now also operate a proprietary platform. It means when we talk about working with merchants and partners strategically, we actually have the control to adapt to their special needs,” says Jon Halpern, Pineapple Payments President. “We’ve progressed a lot over the last few years and have grown both our team and product capabilities tremendously. Our old website didn’t fully represent that” adds Halpern. “The new site embodies our evolution and we’re excited to share that.”
The redesigned website is just one of the many initiatives Pineapple has taken recently to communicate its expanded partner programs and products, including the implementation of live weekly webinars, custom marketing resources, and a suite of YouTube demo videos.
“More than a redesign, it’s also a reawakening of our brand,” says Cassandra Ogden, Pineapple Payments VP of Marketing. “We talk about making commerce easy and accessible. Well, that starts with a user-friendly website that only takes a few quick clicks to understand how each business type has a distinct proposition.”
With ongoing plans to continue developing new technologies and increase distribution channels through organic partner growth and acquisition, the evolution of Pineapple Payments is not stopping anytime soon. The new site is the start of Pineapple’s push to better display the company’s ability to provide simple, secure, and scalable solutions to ISVs, ISOs, agents, referral partners, and merchants of all kinds.
ABOUT PINEAPPLE PAYMENTS
Pineapple Payments is a Pittsburgh, Pennsylvania-based payments technology company that provides payment processing, proprietary technology, and omni-channel payment acceptance solutions for merchants of all shapes and sizes. Its core payment platform and suite of value-added payments tools are distributed by resellers nationwide, including some of the largest payment processing companies and Independent Sales Organizations. Pineapple offers both API based and out-of-the-box solutions for everything from Hosted Payments and Recurring Billing to online Invoice Management and a QuickBooks® Integrated Application. In 2017, Pineapple Payments received substantial investment for accelerated growth from Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, a global private equity firm.